Nation branding vs. nation building revisited: Ukrainian information management in the face of the Russian invasion

Göran Bolin () and Per Ståhlberg
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Göran Bolin: Södertörn University
Per Ståhlberg: Södertörn University

Place Branding and Public Diplomacy, 2023, vol. 19, issue 2, No 7, 218-222

Abstract: Abstract This article re-evaluates some of the previous assumptions made related to the communication practices and information management in Ukraine since before the Euromaidan revolution in 2013. We highlight two points where previous knowledge about nation branding and nation building must be rethought in light of the latest developments Firstly, nation branding is no longer exclusively an activity that is directed to an audience of foreign investors and tourists, but also toward the international field of politics. Simultaneously, it is also clearly directed toward a domestic audience—the citizens of Ukraine. Secondly, this means that there may no longer be any sharp distinction between nation building and nation branding—at least not in times of an ongoing armed conflict.

Keywords: Nation branding; Ukraine; Nation building; National identity (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1057/s41254-022-00277-z

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