What makes a serious country? The status of Brazil’s seriousness from the perspective of great powers

Daniel Buarque ()
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Daniel Buarque: Universidade de São Paulo

Place Branding and Public Diplomacy, 2023, vol. 19, issue 3, No 9, 359-370

Abstract: Abstract Global opinion surveys show that Brazil is not perceived by the world as a serious country. Going beyond general views about the nation, this paper analyses intersubjective perceptions of the foreign policy community of great powers to understand whether Brazil is recognised as a serious player in world politics. These intersubjective views are important because they can determine the international prestige of a nation. Using a theoretical framework of status in international relations and based on reflexive thematic analysis of primary data from elite interviews, this paper discusses how serious Brazil is perceived to be by powerful states. It argues that while there is not a consensus over the reputation of the country, Brazil tends to be taken seriously as long as it plays into great powers’ interests. Furthermore, it builds on the case of Brazil to discuss the use of the concept of seriousness in international relations and develop hypotheses about its meaning.

Keywords: Perceptions; Status; Brazil; Serious country; International image; Prestige (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1057/s41254-022-00290-2

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