Conflict, power, and difference in dialogue: a conversation between public diplomacy and positioning theory

Andrea Pavón-Guinea ()
Additional contact information
Andrea Pavón-Guinea: University of Navarra

Place Branding and Public Diplomacy, 2024, vol. 20, issue 1, No 4, 44-54

Abstract: Abstract This paper explores the application of positioning theory to public diplomacy as a way to develop the theorization and empirical investigation of dialogue in the literature. First, it offers an overview of how dialogue has been conceptualized in the new public diplomacy. Secondly, it argues that there are two main problems with its current conceptualization: it is based on normative theories of communication and it does not take sufficiently into account the context where the communicative act occurs. In line with existing critical approaches to public diplomacy, the paper applies positioning theory to public diplomacy through the analysis of the case study of the Euro-Mediterranean intercultural dialogue. The preliminary conclusion is that positioning theory can enrich the theoretical foundations and empirical research of dialogue in public diplomacy and expand the use of social constructivism in IR by investigating the conditions of possibility for dialogue when relationships become mired with conflict, power, and difference.

Keywords: Public diplomacy; Positioning theory; International relations; Dialogue; Social constructivism (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1057/s41254-021-00207-5 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:pbapdi:v:20:y:2024:i:1:d:10.1057_s41254-021-00207-5

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41254

DOI: 10.1057/s41254-021-00207-5

Access Statistics for this article

Place Branding and Public Diplomacy is currently edited by Robert Govers and James Pamment

More articles in Place Branding and Public Diplomacy from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().