Polish Functional Urban Areas: fundamental barriers to place branding

Anna Matwiejczyk ()
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Anna Matwiejczyk: Bialystok University of Technology

Place Branding and Public Diplomacy, 2024, vol. 20, issue 1, No 7, 76-85

Abstract: Abstract What distinguishes Functional Urban Areas (FUAs) from other units is the fact that they consist of smaller municipalities that work together and, collectively, are spatially continuous. Thus, reconciling separate entities and creating a common brand becomes a much more complex issue than for individual territorial units. Consequently, they also face greater barriers. This article aimed to identify categories of barriers to the adaptation of place branding by Polish FUAs, particularly in the light of the new perspective for 2021–2027, with the use of the strategies of Integrated Territorial Investments (ITI). The research included 12 In-Depth Interviews, which were conducted among staff representing FUAs in Poland, supported by desk research—the analysis of ITI strategies. Such analysis will allow new and under-developed FUAs to support their development in terms of territorial branding. This will help FUAs to identify existing barriers in their specific cases and implement future brand-related activities.

Keywords: Functional Urban Area; Place branding; FUA; Poland (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1057/s41254-022-00268-0

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