Immersive, addictive, and professionalized—emerging trends and future directions in place branding and public diplomacy

Keith Dinnie ()
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Keith Dinnie: University of Dundee School of Business

Place Branding and Public Diplomacy, 2024, vol. 20, issue 1, No 10, 33-35

Date: 2024
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DOI: 10.1057/s41254-024-00377-y

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