All we need is a Silicon Valley: tech place as a strategic branding tool

Itzhak Mashiah ()

Place Branding and Public Diplomacy, 2025, vol. 21, issue 2, No 11, 287-297

Abstract: Abstract Does every country need its own “Silicon Valley”? This article delves into this question by examining the importance of place and image management. Globally, countries, cities, and regions strive to establish technology hubs, motivated by economic, marketing, and diplomatic factors. This current paper suggests that creating a new localized version of “Silicon Valley” within a country can serve as a powerful marketing tool, both on a domestic and international level. Nations can develop a technological identity and brand by adopting the Silicon Valley (SV) model and strategically projecting tech symbols to maintain this image for stakeholders. Such strategic branding of a tech hub can strengthen a nation’s reputation as a leader in innovation and technology, driving economic growth, fostering global partnerships, attracting investors, and promoting tourism.

Keywords: Nation reputation; Tech place; Marketing strategy; Innovation speak; Tech-storytelling; Nation branding; Region branding (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1057/s41254-024-00389-8

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