Terminology, AI bias, and the risks of current digital public diplomacy practices

Zhao Alexandre Huang ()
Additional contact information
Zhao Alexandre Huang: Université Paris Nanterre

Place Branding and Public Diplomacy, 2025, vol. 21, issue 3, No 5, 327-333

Abstract: Abstract The aim of this study was to demonstrate the relationship between artificial intelligence (AI) bias and digital public diplomacy based on terminology use in three ChatGPT dialogues we initiated. AI bias is discursively constructed through rhetoric and narrative, presenting how users and algorithm designers perceive social reality. These elements of language then spread through Internet technology. This study examined the potential threat of AI bias in constructing knowledge in the digital age. Indeed, AI bias arising from terminology use can shake up the decision-making and communication practices of public diplomacy, especially the formulation and implementation of advocacy. We identified two potential types of bias: (a) the content provided by ChatGPT reflects a set of opinions with a particular orientation that does not account for the multiplicity of viewpoints on complex geopolitical issues, and (b) the answers given by generative AI tools tend to be affirmative views that are not subject to argumentation, justification, and reflection.

Keywords: AI bias; ChatGPT; Public diplomacy; Terminology; Decision making and advocacy (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1057/s41254-024-00324-x Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:pbapdi:v:21:y:2025:i:3:d:10.1057_s41254-024-00324-x

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41254

DOI: 10.1057/s41254-024-00324-x

Access Statistics for this article

Place Branding and Public Diplomacy is currently edited by Robert Govers and James Pamment

More articles in Place Branding and Public Diplomacy from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().