MODERN RETAIL DISTRIBUTION – THE CASE OF BONDUELLE POLAND

Jolanta Urbanska ()
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Jolanta Urbanska: Czestochowa University of Technology

Advanced Logistic systems, 2007, vol. 1, issue 1, 101-107

Abstract: The article covers issues associated with the distribution in the FMCG market following the case of Bonduelle Poland activities. Modern retail distribution is represented by large area shops which determine a new logistics organization. A way of physical flow of goods and types of distribution channels are indicated.

Keywords: distribution; distribution channels; FMCG market (search for similar items in EconPapers)
Date: 2007
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http://www.als.zim.pcz.pl/chapter-2---practical-logistic-solutions.php (text/html)

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Persistent link: https://EconPapers.repec.org/RePEc:pcz:alspcz:v:1:y:2007:i:1:p:101-107

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