LOGISTICS AND MARKETING MANAGEMENT AS AN ELEMENT OF CREATING VALUE SYSTEM

Ewa Kempa
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Ewa Kempa: Czestochowa University of Technology

Advanced Logistic systems, 2010, vol. 4, issue 1, 109-113

Abstract: A combination of logistics and marketing is becoming more common way of effective management, especially in terms of creating new values. The article shows how to apply the management of logistics and marketing in a concrete way to fight competition and to create a satisfactory for customer value system at the same time.

Keywords: logistics management; value creation. (search for similar items in EconPapers)
Date: 2010
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