VIRTUAL SOCIAL NETWORKS AND THEIR UTILIZATION FOR PROMOTION

Robert Štefko, Peter Dorcak and Frantisek Pollak
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Peter Dorcak: Faculty of Management, Department of Marketing and International Trade, University of Presov in Presov, Slovakia
Frantisek Pollak: Faculty of Management, Department of Marketing and International Trade, University of Presov in Presov, Slovakia

Advanced Logistic systems, 2011, vol. 4, issue 1, 1-238

Abstract: The article deals with current knowledge of social media with the focus on social networks. Social media offer great opportunities for businesses. However, in order to use these new business channels in the most effective way, businesses need relevant information. The main purpose of this article is to evaluate the state of utilization of social networks by businesses as well as home and foreign customers. The aim is also to point out on the importance of networking as a tool for acquiring an important competitive advantage in times of constant changes.

Keywords: e-marketing; social networks; facebook (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pcz:alspcz:v:4:y:2011:i:1:p:126-134

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