DEVELOPING MARKETING AND MANAGEMENT SKILLS USING SIMULATED ENTERPRISES AND FACILITATING THE TRANSITION FROM THEORY TO PRACTICE

Carmen Adina Paºtiu ()
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Carmen Adina Paºtiu: 1 Decembrie 1918 University of Alba Iulia, Faculty of Science.
Authors registered in the RePEc Author Service: Carmen Adina Pastiu

Polish Journal of Management Studies, 2014, vol. 10, issue 1, 108-112

Abstract: The need for practical training of future graduates in conditions that are identical to those of their future jobs, with minimal costs, imposed the establishment of simulated enterprises in which they conduct similar activities to those of real companies, using the same procedures and the same equipment. A training simulated enterprise is an interactive learning method for developing entrepreneurship, a modern concept of interdisciplinary integration and application of knowledge, an approach to the process of teaching and learning that provides circumstances for the proof and further practice of the skills acquired by students in professional training. The power of SE resides in the relationship determined by carrying out transactions on training firms and economic realities in the sense that it seeks out the development, operation and earning of a place in the market.

Date: 2014
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