Book Review Ioan Constantin Dima: Systemic Approaches to Strategic Management: Examples from the Automotive Industry

Stanisław Brzeziński

Polish Journal of Management Studies, 2015, vol. 11, issue 2, 213

Abstract: Nowadays, the Automotive industry faces the challenges arisen by globalization and rapidly changing conditions in individual markets. Currently used applications of system theory in business today, are the result of changes caused by globalization. This implies that the automotive industry has to change/adjust previously used methods and managerial strategies, in order to adjust to the current conditions

Keywords: brand image; research methods; social media (search for similar items in EconPapers)
Date: 2015
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