PRODUCT VARIETY MANAGEMENT AS A TOOL FOR SUCCESSFUL MASS CUSTOMIZED PRODUCT STRUCTURE

Slavomir Bednar () and Jan Modrak ()
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Slavomir Bednar: Technical University of Kosice, Faculty of Manufacturing Technologies with a seat in Presov
Jan Modrak: Technical University of Kosice, Faculty of Manufacturing Technologies with a seat in Presov

Polish Journal of Management Studies, 2015, vol. 12, issue 1, 16-25

Abstract: Successful and efficient product mix requires balancing process and market trade-offs. This is especially applicable in mass-customizable (MC) productions making products in number of configurations according to customers' preferences. Such a variety brings complexity into production processes as well as in product management level. This paper presents a methodology for quantifying product variety induced complexity (VIC) as a number of available product configurations in a case product line. The model of MC assembly product line is further optimized respecting a demand for products. Finally, mutual relations of the VIC metric before and after product line optimization are presented, what evidently justifies a usability of the VIC metric.

Keywords: complexity; metric; design optimization; configuration; demand; product line heterogeneity (search for similar items in EconPapers)
Date: 2015
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