RESEARCHING OF SOCIALLY RESPONSIBLE BEHAVIOUR IN SELECTED COMPANIES AND ORGANIZATIONS THROUGH THEIR CORPORATE WEBSITES

Vilem Kunz (), Martina Ferencova (), Stepanka Hronova and Martin Singer
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Vilem Kunz: University of Finance and Administration, Faculty of Social Studies
Martina Ferencova: UPJS in Kosice, Faculty of Public Administration
Stepanka Hronova: University of Economics, Prague, Faculty of Business Administration
Martin Singer: University of Finance and Administration, Faculty of Social Studies

Polish Journal of Management Studies, 2015, vol. 12, issue 2, 91-102

Abstract: In recent years we have been living in the world of growing interest about the issue of corporate social responsibility (CSR) which, in practice, is supported by national and multinational organizations, the European Union, governments of some countries and by companies themselves. This paper shows how principles of CSR concept are enforced by enterprises and organizations in their everyday business practice in Czech Republic. The aim of the article is to describe results of its own original research investigated by the utilization rate of corporate websites for comprehensive communication about socially responsible activities inclusive of the main determining factors. The research focused on over 100 most significant companies and organizations in the Czech Republic according to the CZECH TOP 100 association’s ranking

Keywords: corporate social responsibility; marketing communication/s; CSR reporting; areas of CSR; internet; corporate website/s; sustainability (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (1)

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