USE OF ABRAHAM MASLOW’S MOTIVATION THEORY FOR SETTING CONSUMERS’ SATISFACTION-NON-SATISFACTION

Ioan Constantin Dima (), Mariana Man and Sebastian Kot
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Ioan Constantin Dima: Valahia University of Targoviste
Mariana Man: Universitatea din Petrosani

Polish Journal of Management Studies, 2010, vol. 2, issue 1, 132-138

Abstract: Behind a consumer’s decision to purchase a product/service there is always a reason or a complex of reasons, and behind rejecting a product/service there is always the consumer’s conclusion that, by its competences, that respective product/service will not fulfil that respective need at the level one desires. In order to explain the internal origins of consumers’ behaviour, the contemporary psychology applies to the concepts of “needs” (necessities) and “motivations”. The relation between these two categories consists in the needs which become antecedent conditions for determining the occurrence of motivations.

Keywords: need motivation; satisfaction; dissatisfaction; perceived quality; reality expected (search for similar items in EconPapers)
JEL-codes: A00 B00 H00 (search for similar items in EconPapers)
Date: 2010
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