COMPARISON OF CONTROLLING TOOLS OF DIFFERENT SALES STRUCTURES: CASE STUDIES

Maria Farkasne Fekete () and Gyorgy Gonda
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Maria Farkasne Fekete: Szent István University
Gyorgy Gonda: Szent István University

Polish Journal of Management Studies, 2010, vol. 2, issue 1, 44-56

Abstract: This paper describes and analyses the importance and usefulness of different controlling tools, which are used by two companies of the case studies. The organizational structure of the companies and their main key parameters are shown and analised. The paper focuses only on the sales activities and sales structures of these companies and brings up working solutions for some commonly occurring problems in business operations. The two companies of the case studies strongly differ from each other in many aspects and we can notice that they use different controlling tools for the same problems and challenges they have to face.

Keywords: controlling tools; management (search for similar items in EconPapers)
JEL-codes: G00 L00 M00 (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (1)

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