SHOPPING ON THE INTERNET FROM THE POINT OF VIEW OF CUSTOMERS

Robert Štefko, Peter Dorcak and Frantisek Pollak
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Peter Dorcak: Faculty of Management, Department of Marketing and International trade, University of Presov in Presov, Slovakia
Frantisek Pollak: Faculty of Management, Department of Marketing and International trade, University of Presov in Presov, Slovakia

Polish Journal of Management Studies, 2011, vol. 4, issue 1, 1-238

Abstract: Modern forms of business and continuous use of innovations in marketing encourage many customers to make more use of what is modern what is "in". However, it is very important to realize that not all customers are able to give up traditional way of shopping or a traditional perception of products and services. The aim of this paper is to analyze customer preferences in relation to traditional forms of shopping and to analyze the preferences of the same customers for new forms of shopping through e-commerce applications.

Keywords: e-shop; Internet; e-commerce (search for similar items in EconPapers)
Date: 2011
References: View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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http://pjms.zim.pcz.pl/shopping-on-the-internet-fr ... iew-of-customers.php (text/html)

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