PROCESS PEDAGOGICAL APPROACHES – A TOOL TO REACH TARGET GROUPS OF UNIVERSITIES

Martina Ferencová () and Jana Jurková
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Martina Ferencová: Faculty of Management, University of Presov in Presov
Jana Jurková: Faculty of Management, University of Presov in Presov

Polish Journal of Management Studies, 2012, vol. 5, issue 1, 294-304

Abstract: The article deals with classical and innovation methods used in pedagogical process at universities and their influence on development of capabilities of graduates of faculties. Capabilities which students obtain in education process complete their professional profile and can be helpful in ensuring their employability in the labour market. Therefore it is very important to promote process-oriented pedagogical approaches as a specific tool of marketing mix of universities and innovation methods as an integral part of this tool. The use of modern teaching methods is a sign of significant competitive advantage nowadays. Universities should pay attention to examining opportunities to streamline the tools of communication policy in their promotion. Responses to new forms of marketing communication presenting new process-oriented pedagogical approaches can also help universities with redefinition of their target audiences.

Keywords: university; marketing mix; process pedagogical approaches; innovation methods; capabilities; communication policy (search for similar items in EconPapers)
JEL-codes: I2 M3 (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (1)

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