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MEMETICS ON THE FACEBOOK

Joanna Kwiatkowska () and Joanna Gutowska
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Joanna Kwiatkowska: Faculty of Magement, Czestochowa University of Management, Poland
Joanna Gutowska: Faculty of Magement, Czestochowa University of Management, Poland

Polish Journal of Management Studies, 2012, vol. 5, issue 1, 305-314

Abstract: The aim of this article is a verification of mems propagation in social networks. A mem is a valuable piece of information which has a viral characteristics and it constitutes at present the basis for actions in social media. The verification of the hypothesis established by the authors of this article has been conducted on the basis of computer simulation realised in the NetLogo environment

Keywords: social networks; memetics; propagation of information; simulation; multi-agent programming (search for similar items in EconPapers)
JEL-codes: Z10 (search for similar items in EconPapers)
Date: 2012
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