DISTRIBUTION CHANNELS AND THEIR ROLES IN THE ENTERPRISE

W³adys³aw Pêka³a () and Piotr Szopa
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W³adys³aw Pêka³a: Czestochowa University of Technology, the Faculty of Management,
Piotr Szopa: Czestochowa University of Technology, the Faculty of Management,

Polish Journal of Management Studies, 2012, vol. 6, issue 1, 143-150

Abstract: The paper discusses the distribution channels, their structural and functional classification and the importance of intermediaries in the flow of goods between the manufacturer and purchaser. Pointed to the rapidly growing share of electronic distribution channels and the conditions of their market dominance in the medium term.

Keywords: logistic management; distribution channels; e-commerce (search for similar items in EconPapers)
JEL-codes: L11 (search for similar items in EconPapers)
Date: 2012
References: View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:pcz:journl:v:6:y:2012:i:1:p:143-150

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