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THE USE OF CORPORATE SOCIAL RESPONSIBILITY IDEA IN BUSINESS MANAGEMENT

Aneta Herbuœ () and Beata Œlusarczyk
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Aneta Herbuœ: Czestochowa University of Technology
Beata Œlusarczyk: Czestochowa University of Technology

Polish Journal of Management Studies, 2012, vol. 6, issue 1, 234-240

Abstract: In this article, the authors present the issues related to the conception of Corporate Social Responsibility (CSR) and its location in the strategy of the company. CSR for several years quite rapidly developing in Poland. Among the main topics of CSR are mentioned pro-social and pro-environmental action. In particular, a wide range of responsible initiatives implement energy companies which, more often treat CSR as a part of business management. This paper presents the actions taken by the company Fortum, with special emphasis of pro-social initiatives.

Keywords: corporate social responsibility; management; energy company; ecology; pro-social activity (search for similar items in EconPapers)
JEL-codes: M14 (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (5)

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