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THE INVESTMENT ATTRACTIVENESS EVALUATION: METHODS AND MEASUREMENT FEATURES

Anatoliy Goncharuk () and Svetlana Karavan
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Svetlana Karavan: Department of Management and Finance, Odessa National Academy of Food Technologies, Ukraine

Polish Journal of Management Studies, 2013, vol. 7, issue 1, 160-166

Abstract: Today, enterprises operate under the fierce competition. So, there is a need of quick reaction on changes in external environment, and improvement of the performance. Constant development is the key to success for any organization. However, this process requires investment - the growth engine for the company. The only way to attract the capital and strengthen market positions is raising the level of the investment appeal. Approaches determination of the investment attractiveness evaluation, gives a deeper understanding of this economic category, and as a consequence the possibility of effective investment attractiveness management - one of the main tasks for any enterprise

Keywords: investments; investment attractiveness; evaluation; enterprise; financial ratios; approach. (search for similar items in EconPapers)
JEL-codes: D92 (search for similar items in EconPapers)
Date: 2013
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