THE EFFECTIVENESS OF E- BANKING ENVIRONMENT IN CUSTOMER LIFE SERVICE AN EMPIRCAL STUDY (POLAND)

Laith Talal Khrais ()
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Laith Talal Khrais: Department of Business Administration, Salman Bin Abdulaziz University, Saudi Arabia

Polish Journal of Management Studies, 2013, vol. 8, issue 1, 110-120

Abstract: Advanced technology allows the banks to enhance its operations with cost cutting effectively and efficiently in order to handle daily banking affairs via online banking channel. Customers are being facilitated by reducing their visits in banks and doing their transactions via internet or ATM machines instead of personally visiting the branches. The purpose of this study is attempts to investigate the effective factors of facilitate using e-banking services for customers. This study is approached by using survey method to examine the relationship between independent and dependent variables .Data were collected through questionnaires which were attached by a letter explaining the purpose of study and assuring respondents of the confidentiality of their answers, those participants were online banking users in Poland. Statistical tools were used to test hypotheses and achieve the objectives, thus the research is descriptive and as a result quantitative methods have been used. The findings indicate that the entire hypotheses are supported positively the effectiveness of e-banking environment in customer service, and provide valuable information for banking industry, hopefully

Keywords: E-banking; online banking; service quality and security (search for similar items in EconPapers)
Date: 2013
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