THE APPLICABILITY OF HYBRID SYSTEMS IN SUPPORT OF THE CORPORATE MANAGEMENT PROCESS: A REVIEW OF SELECTED PRACTICAL EXAMPLES

Leszek Ziora (), Adam Nowicki and Stanis³aw Stanek
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Leszek Ziora: Czestochowa University of Technology, Faculty of Management
Adam Nowicki: Czestochowa University of Technology, Faculty of Management
Stanis³aw Stanek: Czestochowa University of Technology, Faculty of Management

Polish Journal of Management Studies, 2013, vol. 8, issue 1, 269-279

Abstract: The aim of the paper is presentation of hybrid systems application in the support of decision processes including its practical application in such areas of business activity as marketing, production planning, retail banking. The considerations were directed at dynamically growing research area concerning hybrid cognitive architecture.

Keywords: hybrid systems; management process support; cognitive architecture; decision support; corporate management (search for similar items in EconPapers)
Date: 2013
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