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SELECTED ASPECTS OF MARKETING PILGRIMAGE SITES

Rsbert Tefko (), Sylvia Jenhova and Eva Litavcova
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Rsbert Tefko: University of Presov in Presov, Faculty of Management, Slovakia
Sylvia Jenhova: University of Presov in Presov, Faculty of Management, Slovakia
Eva Litavcova: University of Presov in Presov, Faculty of Management, Slovakia

Polish Journal of Management Studies, 2013, vol. 8, issue 1, 280-287

Abstract: Tourism centered on pilgrimages to religious sites in Slovakia, the target groups being individuals, family, youth seniors, etc., promotes the spiritual, cultural and educational growth of those who partake of it. But, more importantly, this trade in tourism promotes the regional economy in terms of tourism thereby promoting the growth of the whole country. The objective of this paper is to examine pilgrimage sites, highlight their importance with regards to ecumenical, cultural and economic aspects.

Keywords: Wandering; tourism; pilgrimages; region (search for similar items in EconPapers)
Date: 2013
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