Balanced Scorecard in Serbia: Management innovation or rhetoric game

Jasmina Bogicevic and Violeta Domanovic
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Jasmina Bogicevic: Faculty of Economics University of Kragujevac, Serbia
Violeta Domanovic: Faculty of Economics University of Kragujevac, Serbia

Perspectives of Innovation in Economics and Business (PIEB), 2009, vol. 3, issue 3, 83-85

Abstract: In performance measurement and management literature, the Balanced Scorecard is the most prominent model. It can be considered as effectiveness measurement, efficiency measurement or performance measurement model. The Balanced Scorecard is one of the newest management innovations and it is in focus of contemporary researchers’ attention in management innovation area. The question is if it is something real new in its essence, or just rhetoric came. This paper considers this issue in Serbia, especially.

Keywords: Balanced Scorecard; performance evaluation; accounting data. (search for similar items in EconPapers)
JEL-codes: M1 (search for similar items in EconPapers)
Date: 2009
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