SERBIAN LABOR MARKET WITH SPECIAL EMPHASIS ON DEFINING MARKETING STRATEGY IN TOURISM

Stojanka Dakic and Ksenija Fabian
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Stojanka Dakic: Faculty of Economics Subotica University of Novi Sad, Serbia
Ksenija Fabian: Faculty of Economics Subotica University of Novi Sad, Serbia

Perspectives of Innovation in Economics and Business (PIEB), 2010, vol. 4, issue 1, 60-62

Abstract: In addition to clear negative impact of the global economic crisis, which we witness, the labor market in Serbia has been faced with the transition problems accumulated through many years. Tourism and hospitality are among the those activities which have capacity to induce the entire system of other complementary activities that contribute to coping with the problem of high unemployment. The paper discusses role of developing marketing strategies in tourism sector of Serbia. As the author, it is important for the country to define a clear marketing strategy that includes adequate directing capabilities and resources in this industry in order to response to changes in the environment.

Keywords: Labor market; marketing strategy; human resources in tourism. (search for similar items in EconPapers)
JEL-codes: J21 L38 (search for similar items in EconPapers)
Date: 2010
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