STRATEGIES OF VALUE PROPOSITION ON THE INTERNET

Tymoteusz Doligalski
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Tymoteusz Doligalski: Department of Marketing Collegium of Business Administration Warsaw School of Economics, Poland

Perspectives of Innovation in Economics and Business (PIEB), 2010, vol. 5, issue 2, 17-19

Abstract: The paper presents strategies of value proposition on the Internet. Author has distinguished and described strategies of efficiency, free values, complete customer solutions, unique values and value co-creation. These strategies are different from traditional strategies of value proposition, which refer values for customers to the level of price.

Keywords: Value proposition; values for customer; Internet; E-commerce; online environment; value offerings; value cocreation; mass customization; freemium. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2010
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