UNDERSTANDING INNOVATION DRIVE OF LEADING SERBIAN COMPANIES

Viktorija Bojovic, Ljubomir Pupovac and Maja Strugar
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Viktorija Bojovic: Faculty of Economics Subotica University of Novi Sad, Serbia
Ljubomir Pupovac: Faculty of Economics Subotica University of Novi Sad, Serbia
Maja Strugar: Faculty of Economics Subotica University of Novi Sad, Serbia

Perspectives of Innovation in Economics and Business (PIEB), 2010, vol. 6, issue 3, 35-37

Abstract: Innovation oriented business will lead to faster growth, increased market share and better corporate positioning and thus is viewed as the prime strategy. The paper discusses the effectiveness of innovation in chosen leading companies in Serbian market in confectionery, dairy and meat processing industry. Companies, having more than 50 years of continuous production are the absolute market leaders and pioneers in their industries. Understanding their drive, sources of innovation and effectiveness is the concern of this paper.

Keywords: Sources of innovation; cost effectiveness of innovation; Innovative market leading companies. (search for similar items in EconPapers)
JEL-codes: O32 (search for similar items in EconPapers)
Date: 2010
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