UZBEK TRAVEL SERVICES INDUSTRY AND INTERNATIONAL COMPARISON

Mahbuba Alieva
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Mahbuba Alieva: Faculty of International Tourism Tashkent State University of Economics, Uzbekistan

Perspectives of Innovation in Economics and Business (PIEB), 2010, vol. 6, issue 3, 66-70

Abstract: The aim of this article is to present results of Uzbek travel companies survey focusing primarily on market research and strategy-setting while putting this in contrast to international experience in this sector. We present that many Uzbek travel companies are not used to do proper marketing research, only the biggest are. There are not rare cases of situations when management does not know how to define strategic behavior and strategy itself (as majority of companies lack long-term vision and orient themselves primarily on short run profits).

Keywords: Tourism; international; travel company; marketing; market research. (search for similar items in EconPapers)
JEL-codes: L84 L90 Z13 (search for similar items in EconPapers)
Date: 2010
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