ENHANCING THE COMPETITIVENESS OF TOURISM IN THE REPUBLIC OF SERBIA USING THE CLUSTER MODEL

Biljana Stavljanin, Marinko Kresoja and Natasa Andric
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Biljana Stavljanin: The University of Novi Sad Faculty of Economics Subotica, Serbia
Marinko Kresoja: The University of Novi Sad Faculty of Economics Subotica, Serbia
Natasa Andric: Higher School of Professional Studies, Novi Sad, Serbia

Perspectives of Innovation in Economics and Business (PIEB), 2011, vol. 7, issue 1, 40-42

Abstract: The Republic of Serbia has the chance to raise its competitive strategy for growth, independently or with the support from the international community, by defining the development objectives and determining the economic structure. In this context, tourism represents an essential complex with untapped growth potential.Tourism is an economic sector of exceptional business opportunities. There are four touristic clusters in the country: Vojvodina, Belgrade region, South-Eastern Serbia and South-Western Serbia. The paper suggests cluster approach in considering ways to increase competitiveness of national tourism services.

Keywords: Development; tourism; strategy; cluster; competitiveness. (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2011
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