SOME METHODOLOGICAL ISSUES OF TECHNOLOGY ROADMAPPING EXPERIENCED DURING CONSULTANCY

Bela Pataki, Zsuzsanna Szalkai and Szilvia Biro-Szigeti
Additional contact information
Bela Pataki: Faculty of Economic and Social Sciences Budapest University of Technology and Economics, Hungary
Zsuzsanna Szalkai: Faculty of Economic and Social Sciences Budapest University of Technology and Economics, Hungary
Szilvia Biro-Szigeti: Faculty of Economic and Social Sciences Budapest University of Technology and Economics, Hungary

Perspectives of Innovation in Economics and Business (PIEB), 2011, vol. 9, issue 3, 12-16

Abstract: The authors share some of their methodological recommendations based on their TRM-consultancy experience. They recommend: (1) using an ‘environment’ dimension of analysis (i.e. layer of the roadmap) instead of just ‘market’, (2) avoiding the usage of the popular oversimplified version of SWOT analysis instead of the full version, (3) using weighting scales based on the ‘magical number seven plus-minus two’ rule by Miller (1956) for quantifying the relations between the units of the TRM-analysis

Keywords: Technology roadmapping; technology management; technology strategy; business strategy. (search for similar items in EconPapers)
JEL-codes: L10 M10 (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://academicpublishingplatforms.com/downloads/ ... mapping_pp.12-16.pdf (application/pdf)
http://academicpublishingplatforms.com/article.php ... number=9&article=777 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pdc:jrpieb:v:9:y:2011:i:3:p:12-16

Access Statistics for this article

Perspectives of Innovation in Economics and Business (PIEB) is currently edited by Jan Beseda

More articles in Perspectives of Innovation in Economics and Business (PIEB) from Prague Development Center Contact information at EDIRC.
Bibliographic data for series maintained by Jaroslav Holecek ( this e-mail address is bad, please contact ).