DEVELOPMENT OF RETAIl MARKET IN SERBIA

Gordana Radosavljevic, Ljiljana Maksimovic and Katarina Borisavljevic
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Gordana Radosavljevic: Faculty of Economics, Kragujevac, Serbia
Ljiljana Maksimovic: Faculty of Economics, Kragujevac, Serbia
Katarina Borisavljevic: Faculty of Economics, Kragujevac, Serbia

Perspectives of Innovation in Economics and Business (PIEB), 2011, vol. 9, issue 3, 48-52

Abstract: The aim of this paper is to analyze retail development in Serbia under the conditions of globalization and internationalization in business. The starting point is in current trends in trade in both EU and transitional countries. Macro environmental factors affecting trade development have been investigated as well as indicators related to the number of trade companies, real turnover, employment rate, etc. On the basis of the indicators outlined, the present state of trade in Serbia has been observed and prospect trends have been pointed out. Some assumptions about future successful development along with the increasing competitiveness of Serbian trade have also been made

Keywords: Trade; retail; competitiveness; trade chains; transition. (search for similar items in EconPapers)
JEL-codes: F23 L81 (search for similar items in EconPapers)
Date: 2011
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