MARKETING ACTIVITIES OF BAKING COMPANIES FUNCIONING IN CZESTOCHOWA REGION AS A CONDITION OF THEIR DEVELOPMENT

Agnieszka Puto
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Agnieszka Puto: Technical University in Czestochowa

Equilibrium. Quarterly Journal of Economics and Economic Policy, 2009, vol. 2, issue 1, 125-133

Abstract: Along with the development of the society’s economic status, the consumers’ preferences and nutritional needs also change. At the moment, not only do the consumers pay attention to the price of the product, but also to its nutritional value and ecological aspects. In market economy, the customer, not unreasonably dubbed the “king of the market”, is in the centre of interest of company managers. The knowledge regarding customers’ behavior together with its determinants have become the priority for marketing specialists, who aim at the satisfaction of the consumers’ needs. Therefore, the permanent process of the improvement of the marketing activities of baking industry companies is the key condition for their development. The objective of this thesis is the analysis of the marketing activities of the companies functioning on the bakery market, on the example of the Czestochowa market. The author made an attempt at the evaluation of the influence of particular marketing instruments on the development of the companies under examination.

Keywords: marketing; baking companies; Czestochowa Region (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pes:ierequ:v:2:y:2009:i:1:p:125-133

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