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ENTERPRISE THE VIEW OF MANAGERIAL THEORIES OF THE FIRM

Elzbieta Rogalska ()
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Elzbieta Rogalska: University of Warmia and Mazury in Olsztyn

Oeconomia Copernicana, 2014, vol. 5, issue 1, 153-174

Abstract: The dominant role of corporations in modern economy and observed widespread oligopolization are the sources of practical need for the theoretical concept of the enterprise explaining the operations of large companies, with a particular focus on their primary objectives and aims, and the role they play in the markets. In this paper three concepts of the enterprise are discussed that take into account the changing conditions of the company. All the discussed concepts were formu-lated based on the managerial theory approach: the model of an enterprise that maximizes the sustainable growth rate of R. Marris, the model of an enterprise that maximizes revenue from the sales of W.J. Baumol and the model of O.E. Wil-liamson that describes the preferences of managers in discretionary decision-making process. The aim of the publication is to present the managerial theory of the firm, which is alternative to traditional neoclassical concept of enterprise, their critical evaluation and an indication of application possibilities.

Keywords: balanced rate of growth of the firm; Penrose effect; expense preference; interde-pendence of decisions (search for similar items in EconPapers)
JEL-codes: D21 D24 (search for similar items in EconPapers)
Date: 2014
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