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Household green finances: demand in focus

András Bethlendi and András Póra ()

Public Finance Quarterly, 2021, vol. 66, issue 3, 311 - 336

Abstract: The research examined the demand side of the market for green financial products based on a retail questionnaire survey conducted in the framework of the BME-MNB cooperation. During the study, aggregate indices and indicators were created to study the main issues, which formed the basis of the analysis. The Hungarian population generally has a positive attitude towards environmental protection. Respondents tend to underestimate their green knowledge and their financial knowledge prudence. Education and financial literacy are also the most important in terms of financial and green knowledge and attitudes. Concerning personal green attitude, it can be said that the pragmatism provided by the financial possibilities is decisive in everyday life. Demand for financial products is most affected by pricing, green and financial knowledge indices, and age (demography). Based on the results, only a significant price subsidy could steer domestic consumers towards more sustainable financial products.

Keywords: retail finance; green finance; financial literacy; financial attitude; self-image (search for similar items in EconPapers)
JEL-codes: A13 D14 G5 G53 J11 Q56 (search for similar items in EconPapers)
Date: 2021
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