Deciding on the Advertising Appeal with the Use of a Consumer Attitude-Behavior Model

Eduardo L. Roberto and Evangeline Sangalang-Valbuena
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Eduardo L. Roberto: Executive Director, International Committee on the Management of Population Programmes (ICOMP)
Evangeline Sangalang-Valbuena: Research Assistant, Population Information Division, Population Center Foundation

Philippine Review of Economics, 1976, vol. 13, issue 2, 1-28

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Date: 1976
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