FRANCHISOR TYPES IN PORTUGUESE FRANCHISING

Antonio Navarro García (), Enrique Carlos Díez de Castro () and Francisco Javier Rondán Cataluña ()
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Antonio Navarro García: Dpto. Administración de Empresas y Marketing, University of Seville
Enrique Carlos Díez de Castro: Dpto. Administración de Empresas y Marketing, University of Seville
Francisco Javier Rondán Cataluña: Dpto. Administración de Empresas y Marketing, University of Seville

Portuguese Journal of Management Studies, 2006, vol. XI, issue 2, 97-114

Abstract: The identification of the existence of strategic groups within Portuguese franchising constitutes the main aim of the present paper. An empirical study starting from 128 franchising chains operating in Portugal was carried out. The results reveal the existence of five perfectly differentiated strategic groups (franchisor types), which are described starting from the strategic variables that define them. Our main contribution is that the results obtained in the Portuguese franchising system are similar to precedent studies in Canada, USA and Spain. That result suggests a tendency toward the globalization of franchisor types.

Keywords: strategic groups; franchising; factor analysis. (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pjm:journl:v:xi:y:2006:i:2:p:97-114

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