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PERCEIVED QUALITY IN RURAL LODGINGS IN SPAIN AND PORTUGAL: THE RURALQUAL SCALE

Sandra Maria Correia Loureiro () and Francisco Javier Miranda González, ()
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Sandra Maria Correia Loureiro: Department of Economy, Management and Industrial Engineering –University of Aveiro
Francisco Javier Miranda González,: University of Extremadura - Faculty of Economic and Managerial Sciences - Universidad de Extremadura - Facultad de Ciencias Económicas y Empresariales

Portuguese Journal of Management Studies, 2009, vol. XIV, issue 1, 33-52

Abstract: This work has two main goals. First we seek to start the validation process of the RURALQUAL scale as an instrument of evaluation of the quality of the service provided by rural lodgings in two border regions of the Iberian Peninsula: Extremadura (Spain) and the Alentejo (Portugal). Second, we aim to identify the most appropriate dimensions that integrate the variable service quality in this type of lodging. To do this we perform a factorial analysis. The paper ends with a set of recommendations for lodging managers in order to improve the quality of the service provided.

Keywords: Perceived quality; SERVQUAL; Rural tourism; Satisfaction. (search for similar items in EconPapers)
Date: 2009
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