FRAMEWORK FOR MUSIC AS STORE ATMOSPHERICS TO INDUCE BUYING: A STUDY OF DELHI MALL CUSTOMERS

Pranay Verma
Additional contact information
Pranay Verma: Retail Department Footwear Design and Development Institute of India

Portuguese Journal of Management Studies, 2013, vol. XVIII, issue 2, 81-100

Abstract: Music is a hidden stimulus for retailers. Not much has been researched on Indian luxury stores. This paper attempts to study the composition of music on perception of buyers at luxury stores. A research on customer’s buying intention was done to study their perception of music in the luxury store formats. This study uses exploratory factor analysis to find the significant different factors which constitute music to be played so as to induce buying in a luxury store. The composition of music depends upon music attractiveness, age of the customer and a desire to listen to the music.. Classification- JEL:

Keywords: Store Music; Music Attractiveness; Music Desire; Atmospherics. (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ejms.iseg.ulisboa.pt/files/9_PJMS_Vol18_Is ... ore_atmospherics.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pjm:journl:v:xviii:y:2013:i:2:p:81-100

Access Statistics for this article

Portuguese Journal of Management Studies is currently edited by Luís Mota de Castro, Tiago Cardão-Pito, Mark Crathorne

More articles in Portuguese Journal of Management Studies from ISEG, Universidade de Lisboa Contact information at EDIRC.
Bibliographic data for series maintained by Luís Mota de Castro, Tiago Cardão-Pito, Mark Crathorne ().