Exploring contemporary visualization of traditional Chinese arts: Relationship between calligraphy elements and visual communication effects

Guijun Peng () and Zuriawati Ahmad Zahari ()

Humanities and Social Sciences Letters, 2024, vol. 12, issue 4, 985-1008

Abstract: This study aims to explore the relationships between calligraphy elements, visual communication effects and cultural significance in the context of contemporary visualization of traditional Chinese arts. Thematic analysis was conducted on interview responses to uncover insights into the complex dynamics at play. In-depth interviews with professionals and scholars provided firsthand perspectives on integrating calligraphy elements in visual communication, the effects of visual communication on audience perceptions and the role of cultural heritage in design practice. Comparative analysis with existing literature further enriched the understanding of the variables’ relationships and their implications for theory and practice. The findings reveal intricate relationships between calligraphy elements, visual communication effects, and cultural significance. Calligraphy elements enhance visual communication by imbuing design materials with cultural depth, authenticity and emotional resonance. Visual communication influences audience perceptions of cultural significance, shaping their attitudes and behaviors towards cultural artifacts and representations. Furthermore, cultural heritage informs design practice by providing a rich source of inspiration and meaning, guiding the creation of culturally resonant and effective communication materials. This research contributes to theoretical advancements in visual communication, cultural studies and design theory by uncovering insights into the relationships between calligraphy elements, visual communication effects, and cultural significance. The practical implications for professionals in design, marketing and cultural heritage preservation include providing practical guidance for creating culturally resonant communication materials and informing policies and initiatives that support the preservation and promotion of cultural heritage.

Keywords: Calligraphy; Cultural significance; Design practice; Thematic analysis; Traditional Chinese arts; Visual communication. (search for similar items in EconPapers)
Date: 2024
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