Linking strategic orientations and open innovation of Vietnamese ICT firms with sustainable business advantage: The role of green HRM practices

Duong Ngoc Pham ()

International Journal of Management and Sustainability, 2025, vol. 14, issue 2, 355-373

Abstract: The present research aims to assess the sustainable business advantage of ICT firms in Vietnam through market orientation, green entrepreneurial orientation, knowledge orientation, and open innovation. The mediating role of green human resource management (HRM) has also been assessed. Data was compiled from 400 employees in ICT firms and Partial Least Squares Structural Equation Modeling (PLS-SEM) was used in this study. Results declared a significant relationship between market orientation (MO), knowledge orientation (KO), green entrepreneurial orientation (GEO), open innovation (OI), and sustainable business advantage (SB). The mediation of green HRM between GEO and SB was significant whereas the mediating role of green HRM practices insignificantly mediates the relationship between MO and SB, OI and SB, and KO and SB. The study extends the growing body of literature regarding the relationship between strategic orientations and open innovation within the context of Vietnamese ICT firms, which has not been focused on in past studies. The study ensures beneficial practical insights for the managing authorities of ICT firms in Vietnam regarding the increment in sustainable business practices through MO, KO, OI, GEO, and OI. The research limitations are also addressed in the last section.

Keywords: Green entrepreneurial orientation; Green HRM practices; Knowledge orientation; Market orientation; Open innovation; Sustainable business. (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://archive.conscientiabeam.com/index.php/11/article/view/4191/8542 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pkp:ijomas:v:14:y:2025:i:2:p:355-373:id:4191

Access Statistics for this article

More articles in International Journal of Management and Sustainability from Conscientia Beam
Bibliographic data for series maintained by Dim Michael ().