Future Forward: Banking on Youngsters to Create Value

Ashwath K. S, Asha Thalisha Bala Krishnan and Asvattha Kumaran

International Journal of Management and Sustainability, 2015, vol. 4, issue 8, 173-182

Abstract: Internet can provide service with speedy, timely and also convenient to customer and meet customer’s needs. In this research, we can provide more details on youth market’ needs and try to overcome it. When the internet banking service is rapidly develop in recent years, competitive among banks in providing internet banking service is keep increasing. Banks are trying hard to serve better service to gain advantages. Among all age of customers, youngster is the most potential customer for banks because they are potential customer in the future. Beside, their perceived internet banking service is faster compare to older generation.

Keywords: Internet; Customer; Youth; Marketing; Services; Banks (search for similar items in EconPapers)
Date: 2015
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