The Role of Habit and Emotional Regulation on Entertainment Video

Elif Ozkaya

Journal of New Media and Mass Communication, 2016, vol. 3, issue 2, 49-64

Abstract: Communication research has largely sought to explore how users come to consume media. This study examines audience selection of entertainment media, in particular television program genres streamed in the online environment. By drawing from social cognitive theory, it is the aim of this study to investigate whether acts of emotional self-regulation can provide an explanation for selective exposure to media entertainment. In an experimental setting, mood management theory and social cognitive theory are pitted against each other in determining content preference under the influence of sad moods. Putting all subjects in a sad mood, and manipulating habit strengths for comedic and dramatic content, it is predicted that subjects whose emotional self-regulation is depleted will select more habitual entertainment video options than non-depleted subjects.

Keywords: Entertainment media consumption; Audience behavior; Habitual media use; Mood management; Emotional self-regulation; Online entertainment selection (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
https://archive.conscientiabeam.com/index.php/91/article/view/2533/3897 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pkp:jnmams:v:3:y:2016:i:2:p:49-64:id:2533

Access Statistics for this article

More articles in Journal of New Media and Mass Communication from Conscientia Beam
Bibliographic data for series maintained by Dim Michael ().