Content Preference among Online and Hardcopy Newspaper Readers in Imo State

Ashong C Ashong () and Ogaraku C Henry ()

Journal of New Media and Mass Communication, 2017, vol. 4, issue 1, 1-15

Abstract: The emergence of newspapers online has created an ambivalence globally. Whereas the general feeling is that the online version of newspapers are a threat to the print’s business model, it is difficult to tell between online version and hardcopy newspapers which one is more economically rewarding as both are readily available and appear to thrive at least in Nigeria. This study is a survey of 392 newspaper readers in Imo State, selected in accordance with the Taro Yamane formula. Findings show that 80% of the respondents read both versions of newspapers, and that content is immaterial as a determinant of preferred version (76%). Rather, availability accounts for the version attended to per time. In addition, certain demographic and psychographic factors influence choice of content as well as media. It is therefore recommended among other things that the newspaper industry strive to provide both online and print versions provided that appropriate emphasis is laid on news which respondents consider the most valuable of newspaper contents.

Keywords: Hardcopy newspaper; Online newspaper; Spin-off; Content; Content preference; Industry players (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
https://archive.conscientiabeam.com/index.php/91/article/view/2534/3899 (application/pdf)
https://archive.conscientiabeam.com/index.php/91/article/view/2534/5892 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pkp:jnmams:v:4:y:2017:i:1:p:1-15:id:2534

Access Statistics for this article

More articles in Journal of New Media and Mass Communication from Conscientia Beam
Bibliographic data for series maintained by Dim Michael ().