Globalization, Social Media and Imperatives in the Promotion of Nigerian Cultural Values

Charles Effiong ()

Journal of New Media and Mass Communication, 2018, vol. 5, issue 1, 14-22

Abstract: Social media is undoubtedly one of the factors used in measuring the effect of globalization in the world. As countries of the world strive for sustainable development on account of the fact that the world has become compressed as a global village, communication through the use of social media has been outstanding. The promotion of different cultural values of the world has also been possible in this direction. While some countries rely on the effectiveness of the social media to fit into the globalization grid for sustainable development in terms of culture cum economy, others especially the third world seem to see globalization as an obstruction to their development. This forms the interest of this study to determine the effectiveness of promoting the Nigerian cultural values in the globalization grid through the use of social media. This is a qualitative study that describes the dependence on social media for communication purpose among the population in Calabar, Cross River State of Nigeria, and the extent to which the diffuse information globally. The submission, therefore, is that globalization is a paradigm for sustainable development of countries of the world; and based on the pervasiveness of the social media, Nigeria can positively promote her cultural values globally.

Keywords: Globalization; Social media; Cultural values; Communication; Local culture; Transnationalization (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:pkp:jnmams:v:5:y:2018:i:1:p:14-22:id:2537

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