Compare first, evaluate later: Upending the neuroscience of choice

Benjamin Y Hayden

PLOS Biology, 2025, vol. 23, issue 8, 1-4

Abstract: In standard models of economic choice, we evaluate each option separately and then compare their values. A new study in PLOS Biology shows that, in orbitofrontal cortex, we compare before evaluating, challenging theories about how we choose.In standard models of economic choice, we evaluate each option separately and then compare their values. This Primer discusses a new study in PLOS Biology showing that, in orbitofrontal cortex, we compare before evaluating, challenging theories about how we choose.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:plo:pbio00:3003295

DOI: 10.1371/journal.pbio.3003295

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