Gaze-dependent evidence accumulation predicts multi-alternative risky choice behaviour

Felix Molter, Armin W Thomas, Scott A Huettel, Hauke R Heekeren and Peter N C Mohr

PLOS Computational Biology, 2022, vol. 18, issue 7, 1-33

Abstract: Choices are influenced by gaze allocation during deliberation, so that fixating an alternative longer leads to increased probability of choosing it. Gaze-dependent evidence accumulation provides a parsimonious account of choices, response times and gaze-behaviour in many simple decision scenarios. Here, we test whether this framework can also predict more complex context-dependent patterns of choice in a three-alternative risky choice task, where choices and eye movements were subject to attraction and compromise effects. Choices were best described by a gaze-dependent evidence accumulation model, where subjective values of alternatives are discounted while not fixated. Finally, we performed a systematic search over a large model space, allowing us to evaluate the relative contribution of different forms of gaze-dependence and additional mechanisms previously not considered by gaze-dependent accumulation models. Gaze-dependence remained the most important mechanism, but participants with strong attraction effects employed an additional similarity-dependent inhibition mechanism found in other models of multi-alternative multi-attribute choice.Author summary: Faced with different choice alternatives, such as food options or risky prospects, our decisions and allocation of gaze (that is where we look) are closely linked, such that items that are looked at longer are often more likely to be chosen. In simple decisions (e.g., choosing between two chocolate bars), these decisions and their associations with gaze allocation are well described by computational models that assume accumulation of evidence in favour of each alternative over time and discounting of momentarily unattended information. However, an important question is whether this class of models can also describe choice behaviour in more complex settings. Specifically, so-called context effects, where preferences between two alternatives can vary with the addition of a third alternative, challenge many models of simple decision making. Our study addresses this question by evaluating gaze-dependent evidence accumulation models in a setting where choices between two risky lotteries are systematically influenced by a third alternative. We find gaze-dependent models to be able to describe context effects because decision-makers‘ gaze allocation also varies with different sets of alternatives.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:plo:pcbi00:1010283

DOI: 10.1371/journal.pcbi.1010283

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