Direct-to-consumer Marketing to People with Hemophilia

Philip Kucab, Katelyn Dow Stepanyan and Adriane Fugh-Berman

PLOS Medicine, 2016, vol. 13, issue 6, 1-10

Abstract: Adriane Fugh-Berman and colleagues describe how strategies similar to those used to market drugs to physicians are directed towards people with hemophilia.

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:plo:pmed00:1001996

DOI: 10.1371/journal.pmed.1001996

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