Movie Smoking and Youth Initiation: Parsing Smoking Imagery and Other Adult Content

Matthew C Farrelly, Kian Kamyab, James Nonnemaker, Erik Crankshaw and Jane A Allen

PLOS ONE, 2012, vol. 7, issue 12, 1-7

Abstract: Objectives: To isolate the independent influence of exposure to smoking and other adult content in the movies on youth smoking uptake. Methods: We used discrete time survival analysis to quantify the influence of exposure to smoking and other adult content in the movies on transitioning from (1) closed to open to smoking; (2) never to ever trying smoking; and (3) never to ever hitting, slapping, or shoving someone on two or more occasions in the past 30 days. The latter is a comparative outcome, hypothesized to have no correlation with exposure to smoking in the movies. Results: Assessed separately, both exposure to smoking imagery and exposure to adult content were associated with increased likelihood of youth becoming open to smoking (OR = 1.09, 95% CI: 1.04–1.15 and OR = 1.10, 95% CI: 1.04–1.17) and having tried smoking (OR = 1.06, 95% CI: 1.00–1.12 and OR = 1.06, 95% CI: 1.00–1.13). Both measures were also separately associated with aggressive behavior (OR = 1.09, 95% CI: 1.04–1.14 and OR = 1.09, 95% CI: 1.04–1.15). A very high correlation between the two measures (0.995, p

Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:plo:pone00:0051935

DOI: 10.1371/journal.pone.0051935

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